PROX — Call Guide Cleaning v2

01

Pre-call checklist

before you dial›

Call prep brief read (Gmail drafts / form answers)

Their site / Google reviews / service area skimmed

Guided deck open (presenter panel ready to fill)

Single call objective set:

Route by revenue first. Do not pitch Scale to a $12K/mo shop. Do not invent a founding lock or "month 4" guarantee.

02

Takeaway / connection opener

equals · frame · deal · diagnose›

Open as equals · Daniel G "Hey [Name] - glad we both found the time today."

Frame · agenda (auto pitch adapted) "I'm gonna ask you a few questions to understand more about your cleaning business and share exactly how we can help you, and if not, point you in the right direction."

The deal · Flavio Augusto · lock before discovery "Let's make a deal before we start - at the end, shoot me straight. If it's not for you, tell me no, no hard feelings. If you love it, tell me yes right there. Only thing we're not doing is the 'let me think about it.' Sound fair? We got a deal?"

Connection (if booked by form / ad) "When you filled that out / saw the ad - what was it that made you think, 'maybe I should look into this a bit further'?"

Permission to diagnose "Cool. Walk me through how you're getting clients and answering leads today - just so I understand before we talk about anything on our side."

Pause after "We got a deal?" and let them agree. If they stall at the close, call back the deal.

03

Identity → deck: Prospect

name · company · city · decision maker›

SITUATION

Confirm name, company, city — and: are you the one who decides on something like this, or does someone else weigh in?

Fill header fields live. Decision maker now = avoid "I need to talk to him" at the end.

04

Revenue band → suggested tier

deck: monthly revenue band›

SITUATION · ROUTING

Roughly, what's your monthly revenue right now — ballpark is fine.

Use the 4 routing bands below. Exact $ optional for guardrail. Do not argue them into a higher tier.

Exact monthly revenue (optional)

Deck band (finer, if they give it)

Suggested tier (auto)

— select band —

Pick a revenue band

Guarantee framing

Select a revenue band to load the correct framing.

05

Ticket · close rate · ad spend

deck calculator inputs›

SITUATION · AVG RECURRING $/MO

For a typical recurring residential client, what's the average monthly value — not per visit, per month?

Deck chips: $250 / $300 / $350 / $400 / $500. Feeds guarantee ARR math.

SITUATION · CLOSE RATE %

When you get a real quote request, roughly what percent turn into a booked recurring client?

Guarantee floor on Growth/Scale is 25% close. Below that = problem awareness, not a hard disqualify alone.

SITUATION · AD SPEND WILLINGNESS

Are you open to putting ad budget into your own ad account each month if the system is producing leads — and roughly how much feels comfortable?

Defaults: Min $500 · Starter $500–1k · Growth ~$1k · Scale ~$2.5k. Ads are client-funded, never refundable by PROX.

06

Who answers leads · 5-min reality

deck: answers within 5 min›

PROBLEM · SPEED

When a new lead calls or texts while you're on a job — what actually happens? Who answers? How fast do you usually get back?

Informational for deck. Growth: they (or SMS/missed-call text-back) must work leads. Scale: voice agent owns inbound; team shows to appointments.

Problem probe "Do you 100% love how that works today — or what's caused you to feel like leads might be slipping?"

Consequence "What happens if that stays the same for another 6–12 months?"

07

Four pains (deck checkboxes)

only what THEY said›

Check only pains the prospect actually voiced. Unchecked pains stay off slide 2.

Capped by referrals — word of mouth feast/famine; can't turn it on

Property manager keeps the margin — you clean; they own the client

Tried ads once, it stalled — leads hit a dead phone / no follow-up

No time to market and clean — growth dies at 11pm leftover energy

Solution awareness (after pains land) "Suppose you had a system that brought in leads, followed up, and put proof on every job — what would that change for you week to week?"

08

Capacity (crew / slots)

guarantee gate›

QUALIFY

If we started filling 4–8 more recurring clients a month, do you have crew and calendar slots — or would you need to hire first?

Scale: capacity confirmed in writing before guarantee is signed. No capacity = no real guarantee.

09

Conditions acceptance

tier-aware · say out loud›

Growth / Scale — guarantee conditions (say it)

01 Close at least ~25% of qualified quotes.

02 Growth: Answer & call leads in business hours. 02 Scale: Show up to appointments (voice agent answers inbound).

03 Systems stay on the full 90 days (CRM, follow-up, no pulling leads off-system).

04 Ads run the full 90 at the agreed spend (their account; not refundable).

Promise line: "$[ARR] in new annualized recurring revenue within 90 days — or we work free until we deliver it." No cash refund. Fee pauses until the number is hit.

Minimum / Starter — motion conditions (no revenue guarantee)

01 Answer every lead in business hours (speed wins).

02 Systems stay on — don't pause mid-month.

03 Ads keep running at agreed spend.

04 Work the pipeline — don't pull leads out of the CRM.

Framing: movement + lead-flow estimates only. Not a hard revenue number.

COMMIT

If we put a plan together with those conditions written down — are those fair, or is there one you couldn't keep?

10

Sales VA · Scale voice agent

Growth/Scale only›

SALES VA (+$1,000/mo, default OFF)

Would it help if someone handled outbound / sales follow-up on leads — not answering the phone, but chasing quotes and follow-ups?

Only offer on Growth or Scale. Does not replace Scale voice agent.

SCALE · VOICE AGENT FIT

If inbound calls were answered and booked for you, and your team only had to show up — is that the bottleneck you're actually feeling?

Voice agent is included on Scale ($50K+). Not a bolt-on for Minimum/Starter.

11

Timeline · budget authority

qualify → commit›

COMMIT

If the numbers make sense, when would you want to start — and is budget something you can green-light, or does someone else sign off?

12

Buying signals

tap when it happens›

13

Objection handlers

updated · no founding lock / month-4›

"My cleaners won't use an app"

"The proof is their protection, not surveillance. When a client complains, the photos defend the cleaner — that's how we frame it to the team. You or a supervisor use it first; the crew joins when they see it protecting them."Proof = protection framing.

"I already tried software and abandoned it"

"That's why this isn't software we hand you to configure. We operate the system with you — ads, follow-up, CRM, proof. You abandoned a tool; this is a operated growth system."

"It's too expensive"

"Fair — let's put it against one new recurring client. On Growth, all-in starts around $2,500 ($1,500 + ~$1,000 ads). On Scale, around $5,000 with voice agent inbound. For companies in the revenue band we just mapped, the 90-day guarantee is: the ARR number from your ticket and ad spend — or we work free until we hit it. Ads stay in your account and aren't refundable. Which band were we on again?"Never say founding $1k lock or month-4 payback. Jamile's $1k is grandfathered only.

"I get clients by referral — I don't need marketing"

"Referrals are great — and they cap growth at the size of your network. What's caused you to feel like that might not be enough if you want [their goal]? The system keeps referrals and adds a channel you control."

"What's the guarantee exactly?"

"On Growth and Scale only: $[computed ARR] in new annualized recurring revenue within 90 days — or we work free until we deliver it. Fee pauses; no cash refund. Ads are yours, paid to the platforms. Minimum and Starter are month-to-month movement offers — lead flow, no hard revenue number. The guarantee only exists when the revenue band and conditions fit."90-day window, not month 4.

"Let me think about it"

"Totally fair. What specifically would need to be true for this to be a yes? Let's put a date on the calendar while the numbers are fresh — proposal call, not a vague 'I'll circle back.'"

"I need to talk to my husband / partner"

"Of course — and I'd rather they hear the numbers right, not secondhand. Can we get 20–30 minutes with both of you this week? I'll walk the payback math, the tier, and the 90-day conditions, and you decide together."

"Can I start smaller / month-to-month?"

"Yes — if you're under ~$25K/mo, Minimum or Starter are month-to-month: full machine (site, ads, CRM, TellMyCleaner), no revenue guarantee. Growth and Scale start on a 90-day term because that's the guarantee window, then go month-to-month. We pick the tier from your revenue, not from a discount ladder."

14

Close asks

Discovery complete → fill deck → Proposal / Book›

Discovery

Ask: fill deck → book proposal

"I've got what I need. Next step: I drop your numbers into the plan — tier, all-in, and if you qualify, the 90-day number — then we walk it together. Can we lock 30 minutes this week, Thursday or Friday?"

Proposal

Ask: start this week (tier-specific)

"You've seen the plan for [tier]. Terms: [90-day then monthly / month-to-month], ads in your account, conditions we already walked. Do you feel like this is the answer for where you want the business in the next 90 days? What do you need from me to start — card or Zelle?"

Follow-up

Ask: one concrete next step + date

"Last time [open point] was what you needed to figure out. Has that changed? What's the one thing that needs to happen for a yes — and what date do we put on it right now?"

Post-call checklist (60 seconds)

1. Fill guided-deck presenter panel from these notes (band, ticket, close %, ads, pains, VA).

2. Confirm suggested tier matches readout — override only with a reason.

3. Send calendar invite for proposal / start call.

4. Never quote founding $1k or "month 4" language.